Trader Joe's raises price of 'Two-Buck Chuck'

The Associated PressJanuary 23, 2013 

— The popular wine known as "Two-Buck Chuck" will need a new name after the bargain beverage's price was raised.

The Santa Rosa Press Democrat reports ( http://bit.ly/V7znEA) that over the past decade shoppers at Trader Joe's California stores paid $1.99 for a bottle of Charles Shaw shiraz or cabernet sauvignon.

The new $2.49 price tag had shoppers searching for new names. Some customers joked that the brand should now be called "Inflation Chuck" or "Upchuck."

Trader Joe's sold about 5 million cases of the wine last year.

The maker, Bronco Wine Co., said it was able to keep the price so low because it owns 45,000 acres of vineyard, which insulated it from large fluctuations in grape prices.

But bad crops in 2011 and 2012 impacted the price.

Information from: The Santa Rosa Press Democrat, http://www.pressdemocrat.com

Merced Sun-Star is pleased to provide this opportunity to share information, experiences and observations about what's in the news. Some of the comments may be reprinted elsewhere in the site or in the newspaper. We encourage lively, open debate on the issues of the day, and ask that you refrain from profanity, hate speech, personal comments and remarks that are off point. Thank you for taking the time to offer your thoughts.

Commenting FAQs | Terms of Service