Rick Moses has worked with NBA players and teams for years.
It all comes with the territory of being the general manager for Ultimate Lineup Sports Marketing.
But desensitized to being around the pros as the former Cruickshank Middle School coach might be, even Moses acknowledged this weekend would be something special.
Moses and his company have paired with adidas to put on a basketball clinic for youth and high school participants today in conjunction with the NBA All-Star weekend.
Moses said the clinic will take place at a Houston-area YMCA and will focus on defensive concepts and fundamentals, ball handling and passing, spacing and timing and becoming a more effective court leader.
The session will culminate with a skills competition that will be judged by NBA rookies Damian Lillard (Portland Trail Blazers) and Andre Drummond (Detroit Pistons).
Moses said there's a possibility of other adidas athletes -- like stars Derek Rose and Dwight Howard -- making a cameo as well.
"The company is based in the Bay Area, but I still get to work at home from Merced a lot," said Moses. "I've worked with a lot of NBA teams, especially the Warriors, to put on clinics like this over the years, but the NBA All-Star game is definitely a high point.
"We're holding it at a beautiful new YMCA in downtown Houston and are expecting about 120 kids.
"They've got several rookies coming to work with the kids. It should be a lot of fun."
Moses will also attend the Fédération Internationale de Basketball meetings as they prepare a bid to add 3-on-3 basketball to the 2016 Olympics.
Moses said his company is one of many vying for a stake in the qualifying tournaments for such an event.
Moses' main job is to oversee the clinic, but he said the old coach in him still likes to get on the court and teach a few things.
"Mainly I'm just going to make sure that things run properly," Moses said. "I'll probably poke my head in and do a little of everything.
"Working with the kids is why you want to put something like this on."