Merced Sun-Star website debuts new look

Sun-Star publisherJune 18, 2013 

— This morning, the next generation of the Merced Sun-Star debuts: a redesigned Mercedsunstar.com that will provide a faster, easier and more dynamic user experience.

Brian Clark, senior editor/digital, Jim Silva, digital content producer, and City Editor Victor Patton have worked tirelessly with a team from McClatchy Interactive, the online arm of our parent company, to create a new site that's clean, elegant and adaptable to the news of the day.

Here's a bit of what you will find this morning:

The clutter is gone. The new design clearly and simply displays stories, photos, video and other content. The old site was adapted over time and became overloaded with links and other doo-dads that became obsolete. Users will not have to hunt for the most important content.

The display of photography is dazzling. There will be no more need to squint to see who's in a photo; the new design allows them to be properly displayed for maximum impact and enjoyment.

It's blazing fast. A re-engineering of the software that runs the site results in a much faster load time.

The content lineup has been rearranged and simplified, cutting away sections that were rarely accessed. Clark and his team cut through hundreds of pages.

You'll be able to tell us what you think by using our feedback form, which will be available at www.mercedsunstar.com/customer-service.

The Customer Service form also gives you an opportunity to sign up for our Reader Panel, where you could be contacted to give us feedback on upcoming improvements to the site.

We hope you like the many changes.

However, one thing won't change: The Sun-Star's dedication to providing you with the latest and strongest local news report — in print, online, and on your smart phone and tablet.