Sarah Peterson: Profanity in ad, controversial

July 1, 2014 

Recently, I drove through the Atwater Jack in the Box and a new, controversial sign caught my eye. It was not the usual sales pitch or popular slogans fast food restaurants have used in the past such as “Think outside the bun” or “I’m lovin’ it.” This sign read: “Hella Hungry?” It’s an effort to sell the new “hella-peño” burger.

I find this sales strategy both inappropriate and offensive. Not all audiences approve of profanity. I have been brought up to believe the use of profanity is immoral. I have confidence that many community members agree. However, those who don’t could acknowledge the fact that profanity makes one sound uneducated and lazy.

Parents should be able to monitor what their kids see and this new sign prevents them from doing so. This sign sends the wrong message to kids and it should not be allowed. We need to speak up about this issue so Jack in the Box will rethink its new marketing strategy and change it. In the words of Edmund Burke, “The only thing necessary for the triumph of evil is for good men to do nothing.”

Sarah Peterson, Atwater

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