Business

October 6, 2013

After-hours doughnut shop a sweet success

Rincon, 56, bought his shop in Merced from the Yum-Yum Corp. in 1993. He started making doughnuts when he was 25 years old, living in Los Angeles. “My business is up 75-percent from when I start,” Rincon said. “I don’t know, I think maybe the guy here before me maybe didn’t know how to make the doughnuts.” Rincon wants to open a second shop on Yosemite Avenue in the near future. He hopes construction on a new building will begin before the end of the year, but said plans are still in the works. The recent national recession did not really have much affect on his business, he said.

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