Foster Farms hopes Facebook support will change 'plumping' rules; sweepstakes offers free groceries for a year

07/21/2010 12:25 PM

12/13/2010 9:35 AM

Livingston-based Foster Farms introduced its "Say No to Plumping" marketing campaign a while back, alleging that its competitors inject saltwater to increase the size of chicken sold in stores, while labeling the product as "natural." Doing so increases the sodium content of the chicken by up to 500 percent, according to the company.

The marketing campaign prompted more than 50,000 people to sign a petition urging the USDA to stop allowing "plumped" chicken from being labeled as a natural product.

Last month, the company moved the drive onto Facebook. A Foster Farms press release said the company plans to use social media support to convince the USDA that consumers want more truthful labeling.

Meanwhile, the company is sweetening the deal for its Facebook "fans." A sweepstakes will award a year's worth of groceries and five cash prizes once the Facebook "Say No to Plumping" page reaches 100,000 fans.

View the Facebook page (and enter the contest) here: http://www.facebook.com/#!/SayNoToPlumping

Editor's Choice Videos

Join the Discussion

Merced Sun-Star is pleased to provide this opportunity to share information, experiences and observations about what's in the news. Some of the comments may be reprinted elsewhere on the site or in the newspaper. We encourage lively, open debate on the issues of the day, and ask that you refrain from profanity, hate speech, personal comments and remarks that are off point. Thank you for taking the time to offer your thoughts.

Terms of Service