Arts supporters launch Facebook campaign to 'rescue' Merced Multicultural Arts Center

05/19/2011 3:46 PM

05/19/2011 4:18 PM

Merced arts supporters are turning to social media to raise money for the Merced Multicultural Arts Center, after the nonprofit group announced the three-story building in Downtown Merced is in danger of closing its doors for good.

They're asking people to take a picture of themselves holding a sign reading "Rescue The Arts" and make the image their Facebook profile picture for three weeks.

They're hoping the viral effort will increase awareness for Arts 24, a fundraising effort next month in which they've given themselves 24 hours to raise $12,000 for the arts council.

Arts 24 is scheduled for Friday, June 10, beginning at 6 p.m.

For more information, visit the event's Facebook page.

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