Modesto radio listeners were greeted by Bob Mohr's friendly baritone voice for more than 45 years.
His commercials covered everything from jewelry stores to air conditioners to cars to restaurants to hardware companies. His passion, however, was sports broadcasting, and the local airwaves carried his "Mohr on Sports" for many years.
Mr. Mohr, who ended his 50-plus years in radio more than a year ago, died on New Year's Day after a long bout with lymphoma. He was 82.
"He was an excellent salesperson, and the gift he gave was his integrity and total concern for the client," said Jean Western, director of sales for Citadel Broadcasting. "He had an ability to make each and every individual he knew feel special. He was just a dear man who was beloved in the industry."
Mr. Mohr was a fixture in Modesto for many years on KBEE and, later, for AM-970 ESPN. In recent years, he mused about the younger generation on KHOP as the "Typewriter Guy," named for the typewriter he preferred over computers or even cell phones.
"He loved his typewriter even though some keys were missing," Western said. "He would communicate with posted notes and typewriter messages."
Mr. Mohr, a native of Lakewood, Ohio, attended high school in Cleveland. After a hitch in the Army, he moved to Ventura and eventually graduated from the College of the Pacific. His early years in broadcasting included jobs as a disc jockey in Ventura; Eureka; Grants Pass, Ore.; and finally to KBEE in Modesto in 1963. Along the way, he was a mentor to future TV game-show star Bob Eubanks.
Mr. Mohr is survived by his wife, Marcia; daughters, Analisa Woodward and Jennifer Barrett; and two granddaughters.
The funeral will be held at 10:30 a.m. at San Joaquin Valley National Cemetery in Santa Nella on Jan. 22. Later that day, the family has arranged for a reception at Pea Soup Andersen's restaurant.
Bee staff writer Ron Agostini can be reached at email@example.com or 578-2302.