Billboards will go up this week advertising a $50,000 reward for information leading to an arrest in the case of Michael Laval Riley, a 29-year-old Navy veteran who was killed outside a Merced apartment complex in 2008.
The eight billboards were made possible by Citizens Against Homicide, a San Rafael-based volunteer organization that assists families of homicide victims.
Although the billboards usually cost more than $1,000 each, CBS Outdoor is donating the space, according to Gene Cervantes, a victims' advocate with Citizens Against Homicide.
The billboards will be up for at least four weeks. The $50,000 was offered by the office of Gov. Schwarzenegger earlier this year.
Marylene Riley, the victim's mother, said she's hoping the billboards will lead to a break in the case.