The Buzz: Lagging in polls, Neel Kashkari says paid advertising will push him ahead

04/11/2014 4:49 PM

04/12/2014 5:44 PM

Kashkari counts on ads

to put him in the finals

Polling in the governor’s race at only 2 percent, Republican Neel Kashkari said this week he can make up ground on GOP rival Tim Donnelly with paid advertising closer to the June primary election.

“We have a very specific plan that we’ve had now for two months, that as we get closer to the date when absentee ballots drop, that’s when we’re going to start our mail programs and whatnot,” Kashkari told reporters after speaking at a luncheon hosted by The Rotary Club of San Jose on Wednesday. “And so we feel like, you know, we’re where we expected to be.”

Kashkari said he plans to run TV ads “in a targeted way,” though he said those ads will not run statewide. Asked if he will advertise on network or cable TV, he said, “I’ll reserve judgment on that.”

Kashkari’s remarks came as a Field Poll put him third among Republicans running for governor, far behind Donnelly, who polled at 17 percent among likely voters, and 1 percentage point behind Laguna Hills Mayor Andrew Blount.

The Republicans all remain far behind Gov. Jerry Brown, whose high public approval rating and massive fundraising advantage make him the favorite in the race.

– David Siders

Worth repeating

“You just don’t hear about the successful ones.”

CARLOS RAMOS, Department of Technology director, defending the state’s tech record in his Senate confirmation hearing.

Editor's note: This story has updated to correctly identify Carlos Ramos.

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