The Buzz: Pérez campaign led the way in Sacramento-area ad buys

07/28/2014 12:00 AM

07/28/2014 12:27 AM

The Sacramento TV market’s largest broadcast stations netted more than $623,000 in ad revenue from federal, state and local campaign committees in the weeks before last month’s primary election, public filings show.

The top-spending customer for Sacramento-area TV ads was Assemblyman John A. Pérez, whose campaign for state controller purchased almost $220,000 in airtime in the weeks before the primary, according to ad-buying invoices uploaded by KCRA, KXTV, KOVR and KTXL.

Pérez, D-Los Angeles, finished third in the contest, just 481 votes behind Board of Equalization member Betty Yee, also a Democrat, who will face Fresno Mayor Ashley Swearengin, a Republican, in November. Filings due next week will detail candidates’ campaign spending, but neither Yee nor Swearengin bought ads on the four Sacramento stations.

The second-biggest spender on Sacramento broadcast TV before the June 3 election was Sacramento County district attorney candidate Anne Marie Schubert, whose campaign spent $173,000. Republican gubernatorial candidate Neel Kashkari spent the third-most, $156,000.

– Jim Miller


AT THE CAPITOL

Last fall, Gov. Jerry Brown signed legislation to ban the use of lead ammunition in hunting by no later than July 2019. The California Fish and Game Commission will discuss options for implementing the law, including how to certify non-lead bullets, during its meeting at 9 a.m. Monday at the Resources Building on Ninth Street.

– Alexei Koseff


WORTH REPEATING

“The only question that remains is, who has to keep Mel Gibson?”

Stephen Colbert, on “The Colbert Report,” pondering outcomes should California be parceled into six states.

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