Latest News

Promise: JerryWorld will bring Super Bowl back, and soon

What a lovely day Wednesday turned into in Fort Worth and surrounding environs, a perfect blue-skies-and-sunshine-70-degrees-chamber-of-commerce day. And what must ESPN's Trey Wingo be thinking now.

He tweeted for pretty much everybody with his "Dear North Texas: Where was this weather 10 days ago? Signed, The World" bomb from a couple of days ago.

Super Bowl XLV wasn't that poorly received. Was it?

Of course, it was. Mine is one of those questions you ask in hopes of getting an answer you want to hear rather than the truth. And the truth is the ice and snow and small detail of not having enough seats for everybody who bought tickets is getting us roasted. And leading to a little internal roasting as well.

"I know Jerry was devastated about it," XLV host committee CEO Bill Lively admitted Wednesday.

I know this, too. I know this without having talked to Cowboys owner Jerry Jones since then. I know because he had been dreaming of his Super Bowl at his baby, JerryWorld, since forever, and he wanted everything to be perfect, and instead he got one unmitigated disaster after another. And everybody involved in the planning or implementing or volunteering falls somewhere along the devastation spectrum.

Disappointed. Devastated. Or just feeling like big fat failures.

Lively's peeps were so disheartened by the time the confetti fell on the Packers that he asked Owner Jones to talk to those who had lived and breathed XLV into life.

"He came right in," Lively said Wednesday. "What he said to them was it was emotional for them and for him. And he said, 'You all did a tremendous job here, you could have done no more' and was sorry for the temporary seating thing. 'Guys, you have set new standards, you made a brand new day for host committees, and we will always be grateful.' They felt like they failed, and they didn't fail."

No, they did not fail. Not at all.

You know how I know this? Because there will be another Super Bowl in North Texas, and sooner rather than later.

To any irritated Steelers/Packers fans, distinguished members of the notoriously whiny media, Ines Sainz, and anybody else who cursed and howled at North Texas' inability to throw the first error-free Super Bowl ever: Get over it. It will be coming back here, and we will do better next time.

Detroit will never get another chance to make a Super Bowl impression. Neither will Indianapolis after '11. New York City is also a one-and-done. Houston and Atlanta lost their chance to host another, too.

Fort Darlington, or whatever you want to call our conglomeration of very provincial cities, another kick at the can is coming. And we'll be better.

"The stadium is what got us the Super Bowl in the first place and we'll get it again because of it," Lively said. "Will we get it the next time in [Super Bowl] 50? I don't know."

It is not because Jerry Jones wields so much power in the NFL. And he does. It is more because before the place even opened, Jerry already was in the Super Bowl hosting business, no different than Glendale, Ariz., New Orleans, San Diego or South Florida. Those places get the NFL's big prize because of weather. North Texas will host a Super Bowl again because of JerryWorld.

And when we host it again, let us agree to take one piece of advice from our fearless leader, Lively, and quit screwing up the reason we are in the rotation conversation at all.

JerryWorld.

"The stadium, as it was built, without adaptation at all, is a beautiful place and it accommodates a [huge] audience. It is stunning in my view. It stands alone," Lively said. "But that might not get the game back. I don't know if that will get the game back."

It should. The problem with the Super Bowl was bigger than just weather or seats. It was the need to be bigger than the huge it already is. Jerry had this vision that the Super Bowl would be like a Cowboys home game, where the plazas are open and fans mingle inside to outside. His dream should be the goal going forward.

Instead, when the NFL takes over your stadium, it looks like a military-party compound with dozens of satellite trucks and white party tents to house the pretty people, and tons of merchandise. You can do that without trying to cram 150,000 into the stadium and another 12,000 onto the "party decks" so they can watch the game on a giant TV set. Why can't 95,000 in the best stadium in the world be enough? Make the Super Bowl for the people who can fit into the stadium with the seats that already exist.

And finally, I will share with you what I told Lively on Wednesday. Actually it is something Owner Jones once told me that I love.

At some point, you have to stop apologizing for the few things that went wrong and celebrate what went well or else people will only remember the problems.

Nobody failed.

In fact, Lively and Co. did a fantastic job.

So good, in fact, that I have decided he cannot step down and do whatever with that symphony to the East. He is either the CEO for the push for SB 50, or the next GM of the Cowboys. Who else does Jerry listen to?

There was no failure for XLV, only bumps.

The Super Bowl will be coming back. And when it does, pray to whatever God it is you pray to for more days like Wednesday.

Related stories from Merced Sun-Star

  Comments