Fort Worth expects to pitch a "long-term" partnership to ESPN sometime soon, capitalizing on playing host to the sports network during Super Bowl week.
The trip, not yet scheduled, will be led by the Fort Worth Convention & Visitors Bureau, said Leigh Lyons, bureau spokeswoman.
On the table: what Fort Worth can do to establish a deeper connection with ESPN for various events at Cowboys Stadium and in the area, such as TCU football games, said David DuBois, the bureau's chief executive, during a meeting Tuesday of the Fort Worth Chamber of Commerce Economic Development Council.
"We're going to go back up to Bristol," DuBois said, referring to the network's Connecticut home.
DuBois issued more numbers on the Super Bowl's economic impact on Fort Worth:
An estimated $2 million in Fort Worth from ESPN alone, based on the network's 5,000 room nights and food and beverage purchases. ESPN had crews in Fort Worth as early as 10 days before the game, and as late as two days after, DuBois said.
An estimated $15 million in Fort Worth from the Super Bowl.
An estimated 20,000 room nights citywide, $4 million in room revenues, and $500,000 in local hotel taxes.
An estimated 110 hours of ESPN broadcasts from Sundance Square. Icy images earlier in the week turned sunny in time for Super Bowl weekend, and celebs such as Jennifer Aniston turned up in downtown Fort Worth and on ESPN shows.
"The hotels did fine because of the [required] four-night stays," DuBois said.
The big Thursday-Friday-Saturday weekend helped many restaurants recoup what they lost earlier in the week from the ice storms, he said.
DuBois said he has asked ESPN to estimate what it would have cost Fort Worth to buy the 110 hours of airtime. "I want to quote it," he said.
The convention bureau estimated that Fort Worth got $350,000 worth of local advertising value off of being featured over the week on ESPN Radio 103.3 FM.
DuBois compared the Super Bowl's 10 days to having four large conventions back to back.
"Do we want them back?" he said. "Yes, and I'll be in charge of seating."
Scott Nishimura, 817-390-7808