Deadline for 2012 county fair theme contest is July 29

The 2012 Merced County Fair theme contest deadline is 3 p.m. Friday. California cows is the subject of the 121st annual event.

The winner of the contest will receive $100 and two season passes to the fair. The second- and third-place entries will each be awarded a pair of season passes to the fair. The contest is open to Merced County residents only. The 2012 Merced County Fair will be June 13-17.

Once the top theme is picked, there will be a contest to find a logo design to illustrate the theme. Each year the theme and logo appear on posters, fliers, T-shirts, advertising, programs, banners and on the fair's website and Facebook pages to promote the fair.

Cows, milk and other dairy products play a big role in the county's economy and at the fair -- from the Grade A Milk Producers' Contest and dairy showmanship to concessions and cooking contests, the fair said in a news release.

To enter the competition, print or type entries on a single piece of paper. Each entry must be five words or less and a maximum of eight entries per person can be submitted. No entries will be accepted that are the same or similar to other trademarked slogans.

E-mail ideas to Info@MercedCountyFair.com or entries may be dropped off at the fairgrounds office, 900 Martin Luther King Jr. Way, Merced. Submissions should include the entrant's name, address and phone number. Information about the theme competition is on the fair's website, www.MercedCountyFair.com. For more information, call the fair office at (209) 722-1507.