Experts Say ‘Everyone's Doing It' When It Comes to Generative AI in Games
Generative AI in video games, film, and television has been a large conversation in entertainment spaces for the better part of half a decade. No, this doesn’t include AI automations for completing backend tasks or notifying team members of new internal information.
We’re talking about entire lines of code being written by AI, art assets that were meant to be replaced eventually but were completely forgotten, and voice lines that sound soulless, just to name a few. According to Jason Schreir of Bloomberg and Tom Henderson of Insider Gaming, all of our favorite gaming studios have been using AI.
In fact, some of these games have allegedly already been released to critical acclaim, with Google’s Cloud Global Director for Games Jack Buser using Capcom’s most recent “Resident Evil Requiem” as one example of a company using Claude to do things such as “brainstorm thousands of small world details like pebbles or blades of grass.”
According to Buser, “I think what players don't realise is that their favourite games right now were already built with AI. Those games have shipped.“
In an Insider Gaming stream posted to YouTube titled A New Era For Xbox And Black Flag Resynced Has Been Revealed, Insider Gaming owner Tom Henderson weighs in, even saying, “Everyone’s doing it, Capcom/Ubisoft etc.”
In March of this year, IGN posted an article about how Capcom “won’t use AI-generated assets in its games, but will harness tech to make game development processes more efficient.” Despite not being mentioned by name, it is now likely that this tech was specifically referencing Claude.
Interestingly, Capcom was allegedly “left in the dark” about being featured as part of Nvidia’s announcement for DLSS 5, an upcoming AI rendering technology expected to significantly change how games are physically perceived, which featured “Requiem” protagonist Grace Ashcroft with a facelift.
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This story was originally published April 25, 2026 at 3:53 PM.