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You'd think CEO would know where Six Flags Over Texas is

Arlington Mayor Robert Cluck may have to go to bat for his city again.

Just as he had to school television networks on the fact that Cowboys Stadium is in Arlington -- not Dallas -- here comes another offender.

In a conference call this week with Wall Street analysts, Jim Reid-Anderson, Six Flags Entertainment Corp.'s new CEO, said the company's flagship park, Six Flags Over Texas -- the one that started it all -- is "in Dallas."

Even worse, he recently referred to the company's headquarters as being in Dallas, when it's in Grand Prairie. In fact, it was Reid-Anderson who moved the headquarters from New York.

We asked Nancy Krejsa, Six Flags Entertainment's senior vice president for investor relations and corporate communications, whether Reid-Anderson really knows where the park and offices are located.

Here's her response:

"We agree we need to reference Arlington and Grand Prairie when referring to Six Flags Over Texas and our corporate offices," Krejsa said. "Given that we have a new investor base, we have been working to educate them, in general, as to the geographic location of all our parks, including those in Texas. We were not intending to offend any of our home cities. Mr. Reid-Anderson's office is in Grand Prairie, and he has visited all of our parks, including Six Flags Over Texas, many times."

Not a lot of LUV

Southwest Airlines has over 1.3 million friends on Facebook, and over the weekend some of those friends got spammed.

Spammers claimed that Southwest was giving away free tickets or flight vouchers. "awesome! i just pick up my 2 complementary tickets from Southwest Airlines to fly anywhere i want lol!" one (grammatically challenged) message said.

The messages appeared as comments on Facebook wall posts and YouTube videos, apparently spread by a rogue Facebook application. The link in the messages took users to a site that resembled Southwest's ad campaigns.

On Tuesday, Southwest posted a warning on its Facebook page: "Hey folks -- beware of spammers posting an opportunity to win free tickets on Southwest Airlines. Our friends at Facebook are aware and are working to remove. Please share with your friends and family!"

Such nuisance scams are growing as companies use social media platforms like Facebook and Twitter for marketing.

More tidbits from Super Bowl XLV

Fort Worth hotels were 77 percent full at a $167 average rate during Super Bowl week, the Fort Worth Convention & Visitors Bureau said, citing data from Smith Travel Research. A year earlier it was 64 percent at $93.

For January, the bureau's website, www.fortworth.com, had a record 107,000-plus unique visitors. From Jan. 24 through Feb. 6, unique visitors were up 56 percent from a year earlier.

The Fort Worth Herd enjoyed record attendance of more than 10,000 visitors at its two cattle drives the Saturday before the Super Bowl.

That day was also Sundance Square's highest sales day ever, the bureau said.

Arlington's national impression

Taking a deeper dive on the image hit that Arlington took in one consumer poll after the Super Bowl, a San Diego research firm says the city at least picked up a lot of name identification from hosting the game at Cowboys Stadium.

A preliminary report Feb. 10 from Competitive Edge Research & Communication, which has done eight annual surveys on the PR that communities get from hosting the big game, found that 10.7 percent of viewers polled before Super Bowl XLV had a very positive impression of Arlington. But in a second sampling Monday and Tuesday after the game, only 6.7 percent of respondents had such an impression.

Thirteen percent of viewers identified Arlington as host in the pregame survey, and 23 percent did after the game. In both surveys, 27 percent identified Dallas as the host. But of the folks who knew beforehand that Arlington was the host, 37 percent had a "very positive" impression. In the postgame sampling, that number shrank to 7 percent.

Young adults, people from the South, and Texans gave Arlington worse ratings in the postgame survey than other segments of the samplings, Competitive Edge said.

Dallas, on the other hand, didn't take much of a hit in its image, according to the survey results.

Competitive Edge's president, John Nienstedt, Sr., says Arlington's image drop came largely from "people who were paying close attention," not only to the broadcast, but also to other news coverage. That included ice falling off the roof, roads being covered in ice and snow, and temporary seating not being completed in time.

Sandra Baker, 817-390-7727, sabaker@star-telegram.com

Scott Nishimura, 817-390-7808,

snishimura@star-telegram.com

Barry Shlachter, 817-390-7718, barry@star-telegram.com

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