Coca-Cola and Lucky Brand's New Americana Merch Collab Is All About Road Trip Nostalgia
Coca-Cola and Lucky Brand just dropped a new merch collection inspired by road trip nostalgia and the kitschy souvenirs found at shops along major highways like Route 66.
On Wednesday, the fashion brand revealed its collaboration with the soda giant, which it said is designed to "remix Americana" style-and the timing couldn't be better as Coke fans prep for the upcoming Independence Day holiday, celebrating America's 250th birthday.
Equal parts fashion and nostalgia, the new collection is described as a "postcard from the road" and features "must-have" denim, accessories and more, all designed to keep fans looking and feeling cool even in the warmest months.
Lucky Brand and Coca-Cola Team Up for 'Iconic' Americana Collection
Lucky Brand's new Coca-Cola collection includes a range of items designed at the "intersection of heritage and culture".
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Some standout summer staples in the collection include denim shorts embellished with a retro glass Coke bottle on the pocket, baby tees with the classic Coca-Cola logo and patriotic patterns, trucker hats, as well as embroidered denim jackets as timeless as they are stylish. Prices range from $39.50 to $169, depending on the piece.
Where Is the Lucky Brand x Coca-Cola Collab Available?
Lucky Brand said its new merch collab with Coca-Cola is now available to shop online via its website and in stores at Lucky Brand retail locations, presumably through the summer season or while supplies last.
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This story was originally published May 6, 2026 at 7:33 AM.